Your Studio’s Magic Numbers (and How to Use Them)

Phil Goodwin
Sep 16
2 min read

Stop Drowning in Data

Running a yoga, Pilates, or fitness studio can feel like trying to drive with 12 dashboards flashing at once. Every platform wants to throw reports at you, but here’s the truth:

👉 There are only three numbers that matter.

Get these right, and your studio grows profitably. Get them wrong, and no amount of extra marketing, promotions, or spreadsheets will save you.

The 3 Studio Magic Numbers

1. Net Member Increase

What it is: Members at the end of the month minus members at the start.
Why it matters: If this number isn’t growing, your business isn’t growing. Period.
Studio lens: A flat or negative trend means you’re leaking members faster than you’re replacing them.

2. New Student Conversion

What it is: The percentage of trial passes that become paying members.
Why it matters: Converting a student you’ve already attracted is 10x cheaper than buying another lead.
Studio lens: Move conversion from 23% → 30% and you’ve just unlocked tens of thousands of dollars in annual revenue.

3. Class Utilisation

What it is: The percentage of seats filled in your classes.
Why it matters: It’s the lag indicator of churn. Members who stop showing up are already halfway out the door.
Studio lens: If your classes are half empty, you’re not just losing money now—you’re setting up tomorrow’s cancellations.

Why Only These 3?

Think of Harry Triguboff, one of Australia’s wealthiest property developers. Every day, he looks at one number: occupancy. He doesn’t drown in reports; he focuses on the right thing.

Your version of “occupancy” is these three numbers. Everything else — revenue per member, lifetime value, teacher productivity — extends from them.

👉 Don’t look at LTV if your conversion funnel is broken.

👉 Don’t obsess over yield if your classes aren’t filling.

It’s about sequence, not spreadsheets.

Measure It. Fix It. Bank It.

This is the KulaOS way:

Measure It → We show you the 3 numbers that matter, live.
Fix It → Each week, KulaOS gives you and your team 3 focused tasks:
- Owner: strategic decision.
- Studio Manager: operational fix.
- Teachers: class experience tweak.
- Academy: training improvement.
Bank It → Watch your member numbers rise, classes fill, and profits grow.

Ready to Focus on Less and Win More?

Your studio doesn’t need another report. It needs clarity.

KulaOS gives you your studio's magic numbers in real time, tells you what to fix, and helps you bank the gains. 👉 Check out our Dashboard and AI based Analytics engine

👉 Book a Demo — and let’s measure it, fix it, bank it.